Thursday, June 29, 2017

Four Simple, Quick Website Design Tips for Better Website Navigation

Websites have become a necessity for any business in Oklahoma City. From large conglomerates to local eateries, a website can easily attract customers online. However, simply having a website isn’t enough. Your website must be well-designed in order to be useful and informative to web users.

When it comes to good website design, many people tend to focus on how easy (or difficult) it is to navigate from page to page. Intuitive navigation on your website is highly beneficial since it allows web users to find the information they need in a click or two. This means it’s faster for them to transition from “browsing” to “buying”. Furthermore, websites that are easy to navigate for users also tend to be easier for search engines to crawl through, which can only help your website’s search ranking. Read more from this article:

Tuesday, June 27, 2017

Internet Marketing Company Discusses 5 Important Email Marketing Stats

When was the last time you updated your email marketing strategy? Or perhaps, when was the last time you checked its effectiveness? If you’re still using the obsolete bulk email technique, you should know personalization is the new name of the game for email success. Around 74 percent of smartphone users check their emails on their device, and 54 percent of emails were opened on mobile devices.

5 key email marketing stats to know

Email practices are constantly evolving, and it’s important for email marketers to pay attention to trends if they want to get a leg up on the competition. Here are some marketing numbers that may guide you on how you approach your email marketing campaign. Read more from this article:

Monday, June 19, 2017

Best Practices: 5 SEO Mistakes to Avoid When Using Wordpress Platforms

It is no secret that ranking higher on Google’s search results list is a surefire way to help you boost your online presence and attract more customers for your business. The best way to accomplish this would be to start your own SEO campaign.

The basic principles of SEO seem simple. However, SEO is very detailed process that requires in-depth knowledge of the subject. Haphazard attempts at SEO can actually harm your website more than it helps your site out. If you are thinking of starting your own SEO campaign, be sure you avoid committing these five common SEO mistakes—especially if you are using Wordpress:

Forgetting to Submit Your XML Sitemap

The XML sitemap is a valuable website resource since the search engines use it to know which pages on your site should be indexed. Failure to submit this may result in your website not showing up on the search results. In other words, sites that fail to submit their XML sitemap are pretty much incapable of benefitting from organic search traffic. Once you’ve created your XML sitemap, be sure you submit it to Google through the Google Search Console. After a few days, your website should now be a part of the organic search results. Read more from this article:

Monday, May 29, 2017

Internet Marketing Service Discusses 5 Facebook Ad Metrics to Focus On

There are so many metrics to consider when measuring the success of an ad campaign, so much so that it’s so easy to focus on the wrong ones if you don’t look beyond a metric’s face value. Too often, businesses focus on clicks, video views, reach, and relevance score. The bad news though, is that you can hit the ideal numbers with these metrics and still not get the ROI results that you want to see from your ad campaigns.

Since Facebook Ad campaigns and other similar internet marketing service strategies may represent a significant investment for your business, you’ve got to measure and monitor the ROI you’re earning from your campaigns more closely. Below are the five stats that tell you the real story. Read more from this article:

Friday, May 12, 2017

Helpful Do’s and Don’ts in Using SEO for Your Online Campaign

SEO is an intensely dynamic and an ever-evolving system. There is no black and white in terms of the application of rules in SEO, although there is a delineation between a black hat and white hat strategy.

Among the constantly changing rules when it comes to SEO is the practice of backlinking to sources, image use, content type, and word and character counts. Basically, any and all components that you see on a website can be affected by your SEO strategy, which is why it is critical to hire a professional to help you carry out it.

Still, it wouldn’t hurt to also be aware of what are the common do’s and don’ts of the practice. Read more from this blog:

Tuesday, May 9, 2017

Why New Businesses Should Start Implementing SEO Strategies as Soon as Possible

Just because you're new to the entrepreneurial market doesn’t mean that you don't need to have an effective SEO campaign. In fact, this is one of the more common mistakes of new businesses. They put it at the bottom of their priority list, thinking that they have more important aspects to take care of in terms of marketing, and that this is something that they could do instead at a much later time, preferably when things are more “stable”.

What they fail to realize, however, is that implementing a viable and sustainable SEO campaign early on could work in great sync and compatibility with traditional marketing approaches. In case you need any more convincing, here are some more reasons why working with a professional SEO company could help you implement a good digital marketing campaign.

All Grounds Covered with a Holistic Marketing Campaign

Sure, social media marketing is all the rage nowadays, and TV and print ads still continue to be relevant marketing tools. However, if you want to establish a longer-lasting relationship with your target market, you need to make sure you’ve got your digital presence covered. Read more from this blog:

Friday, May 5, 2017

The Essentials of a Good Web Design, According to a Professional

One of the biggest and most common mistakes of business owners is to treat their business site like it’s a personal website. Many small and medium business owners fall into this pitfall of web design, thinking that their personal aesthetic provides a good representation of their company.

Although you may feel like your company is your own creation, its identity should be completely separate and distinct from you. Your brand should take on a more professional feel.

It would be much better to hire an actual professional to design your business website. Not only will your website look professional, but it will also invite more business to your doorstep. Here are simple tips on how you can implement an effective web design. Read more from this blog:

Tuesday, May 2, 2017

Let a Professional Help with Your Website Design to Bolster Your Business

Nowadays, it’s practically impossible to run a business without having an online presence. Now that most consumers are digitally active online, businesses find it easier than ever to reach out to their target market. A website affords an efficient means to establish your presence among an increasingly mobile and savvy consumer base.

Benefits of Having a Website

If you’re just starting out as a company, you may be intent on highlighting a particular product or service. A website can kickstart and perpetuate your campaign at the same time. For one, a website serves to introduce you to the targeted market, which can get to know you as a company or organization.

Secondly, websites provide an effective tool for sharing information about your product or service. It’s much easier for people to appreciate what you have to offer once they gain a clear understanding of your products and services. Read more from this blog:

Thursday, April 27, 2017

It's Time to Spurn these Myths about SEO Companies Before It Ruins Your Business

It’s surprising just how many myths swirl around search engine optimization. Many small businesses refuse to let go of these myths as they continue to leave SEO out of their budgets and marketing campaigns.

Granted, there’s a lot of buzz in the digital marketing arena about the best and worst techniques in SEO. It’s a hot topic in general, but this is because a huge number of businesses are now jumping on its bandwagon.

Ultimately, if you want your business to grow, beat your competition, and be as successful as possible, you need to stop believing the following myths and start working with a reputable SEO company that knows which techniques will boost your business' growth. Read more from this article:

A Digital Marketing Company Shows Startups How to Make the Most Out of the Online Market

Startup companies usually inherit a lot on their plate for the first five years. This is a critical period for gaining a strong foothold in the market, expanding operations as necessary, and possibly branching out with other types of products or services.

With all of these developments burgeoning, along with working out the wrinkles common to a new operation, some matters must inevitably be bumped off the priority list. Often, marketing campaigns are watered down and trimmed down to “basics” in this case. Digital marketing plans are sidelined for implementation at a much later date, which means “when things are more stable.”

However, this is precisely the mindset that so often impedes the progress of a company. Many startups fail to realize the ability of marketing strategies to work in concert with operations. In fact, the synchronicity of the two can prove the linchpin to a sustainable presence in the market.

Primary to this vital coordination between operation and strategy is an understanding on the part of the company that digital marketing does not have to bore a deep hole in its startup pockets. Following are ways a new business can adopt marketing strategies from the outset that actually support its overall operations. Read more from this blog:

Monday, April 24, 2017

Leading Web Design Trends Deserving Your Business' Attention in 2017

User experience traditionally dictates the direction of web design, which must evolve parallel to the user’s needs by necessity. The problem with this ever-changing landscape, however, arises when your website—which once looked contemporary and fresh—dons a wilted, stale look overnight.

As such, it’s important to keep on top of the trends likely to affect web design in the coming year. This allows your business to schedule regular updates and design changes throughout the year to keep your website contemporary and responsive.

Following are some of the biggest trends bound to affect your web design the most in 2017. Read more from this article:

Tips on How an Internet Marketing Company can Help Your Business Improve Your Online Presence

You’re missing out on great marketing opportunities if you don’t maximize the benefits of being online. It’s one vast market pool where the possibilities of tapping into new markets and expanding your reach into others are endless. This is why any business who would like to remain relevant for years to come would do well to have a strong online process.

This, however, is easier said than done. More often than not, companies have no idea how to go about maintaining a website or managing a social media account. In this regard, it becomes important for you as the business owner to seek help from a professional internet marketing company. Here are some tips on how you can achieve your goal of improving your online presence with their help.

Implement a Strong SEO Campaign

Your business website can be considered as the online representation of your business. Here’s where you can put all the pertinent details about your product and service, as well as marketing and promotional materials. The key here is to make your business accessible and easy to find online. Read more from this blog:

Thursday, April 20, 2017

Internet Marketing Companies Can Benefit Your Business by Following these Mobile Trends

Mobile-device usage continues to balloon. Overtaking desktops as the primary source of searches, mobile will soon comprise 75 percent of online usage by the end of 2017. Because mobile usage is now dominating the digital marketing landscape, marketers are turning their focus to mobile platforms.

Internet marketing companies are ready to serve businesses in this regard, but remind their clients that the mobile playing field demands much more than merely making your website mobile responsive. To wit: despite the rise in mobile use, sales converted through mobiles are still down compared to those derived from the desktop. There is work yet to be done on conversion rates.

In meeting the full challenge presented by the mobile proliferation, your business should note several trends apt to impact your digital marketing strategy in 2017. Read more from this article:

Understanding the Appropriate Digital Marketing Services for Your Business

If you own a business today, you probably already know the importance of having a strong online presence. Most likely, you’re also keen on investing in digital marketing services to maintain or further improve your website’s search rankings.

New business owners, however, should realize that while digital marketing is important for the growth of their business, it’s not always necessary to apply every tactic at the same time. After all, some digital marketing strategies are only useful in certain contexts.

Here are some of the digital marketing services you can consider for your business. Read more from this blog:

Monday, April 17, 2017

Utilize Digital Marketing Consulting to Keep on Top of Video Marketing Trends in 2017

The development of mobile technology has spawned a huge market for videos. As this type of content is readily available at any time, its demand continues to grow. When examining video marketing statistics, you start to realize why your business needs to follow suit.

According to one survey over a month's time, about one-third of all internet activity is spent watching videos, while 75% of online video viewers interact with a video ad. Most notable for businesses, landing pages containing a video experience an 86 percent higher conversion rate than those that don't.

By using digital marketing consulting services, you can employ the most effective video marketing trends for 2017 en route to growing your business. Read more from this article:

Use an Internet Marketing Service to Expand Your Personal Training Business

Personal training is possibly one of the hardest industries in which to gain new clients. Indeed, many current personal trainers rely primarily on word of mouth to reach new people. With over 250,000 personal trainers in the United States, and 300,000 forecast for the year 2020, the world of personal training has never been more competitive.

To gain a competitive advantage over other personal trainers in your area, you need to utilize an internet marketing service. There are several elements to a successful SEO strategy, which, if executed well, poses multiple benefits for your personal training business.

The New Word of Mouth

Word of mouth used to be one of the best forms of advertising for industries like personal training. However, with the rise of the internet and local searches, there is now a digital version. This takes the form of online reviews on popular sites like Yelp and Google. Read more from this blog:


Monday, March 27, 2017

Deploy Powerful SEO Strategies to Help Maximize Your Company’s Presence Online

Many business owners know that SEO is important, yet they don’t quite know how to use it to their advantage. Because it serves a direct connection to your target audience–ultimately generating more sales–you are robbing your company of revenue the longer you wait to understand and utilize SEO tactics. By learning how to implement some basic SEO strategies, you will be ensuring the success of your business far into the future.

Make Connections Online

The internet is used worldwide by people looking to connect, creating a fountain of potential customers, but you must first define your target audience to avoid scattering your message to millions without speaking specifically to any of them. To be more precise, find those online communities that attract your target audience. Online forums, for example, are great places to go when you want to submit links. Make sure you read the forum rules to make sure you are complying, or your links might just be removed shortly after posting them. Read more from this blog:

Friday, March 24, 2017

How SEO Companies Can Elevate Your Online Brand in an Efficient Manner

SEO is an important component to consumer research and the online buying cycle. Search engine optimization works by attracting potential buyers to your website through strategically placed keywords and phrases that produce high search engine rankings. This is important because 75% of users never scroll past the first page of search results. The good news is that favorable results can be achieved through help from SEO companies.

Helping you Focus on Your Primary Business

As a business owner, you have to worry about the day-to-day operations, dealing with marketing, financing, customer service, and human resources. Subsequently, you have little time to focus just on SEO, but companies that specialize in SEO can take this burden off your shoulders. They can spend their time solely focused on optimizing your website to help you rank higher in search results. They’ll also help you adapt to technological advancements within an ever-changing industry, helping you remain on top of search engine results for relevant keywords. Read more from this blog:

Tuesday, March 21, 2017

Website Design 101: Designing the Perfect Commercial Website for Increased Brand Awareness

Many business owners rely on their website to generate buzz and page views that turn into sales. But what makes a website successful? A basic foundation of any effective commercial website is the design, which you can craft with ease by knowing several universal rules.

Create a Professional Logo

An effective website starts with a professional logo. This is important because logos visually represent what your company embraces. They are also important for reaching new customers and ultimately establishing a loyalty toward your brand. Additionally, logos are easy to recognize and associate with a company–they are basic name recognition at work. Read more from this blog:

Friday, March 17, 2017

Use These Most Effective and Rewarding Tactics for Improving Your Company’s Web Design

A resourceful tool every business should rely on today is a company website. This makes it easy for people to find your business, learn more about it, and potentially use a product or service. In the interest of giving people a user-friendly experience and helping your website grow, consider the following design tips.

Make Sure It’s Mobile Friendly

It is estimated that 6 billion people use mobile phones and other handheld devices. That’s why you need to make sure your website is mobile responsive, no matter what type of company you run. If you haven't’ done so already, you’re probably missing out on a lot of opportunities. Mobile optimization of your site implements faster download speeds, improved portability, and integration with offline media, all with the goal to help the user. Read more from this blog:

Tuesday, March 14, 2017

The Latest SEO Techniques to Get Your Business the Attention it Deserves

The growth of technology increases the number of ways to expand your business’ outreach. There are so many ways now to reach consumers and so many strategies to do so that most business owners are unsure which to use. Search Engine Optimization (SEO) has always been a great tool to get your business out there, but the algorithm seems to always change for how to make the best use of this tool. So, what’s the latest algorithm to make sure your business is getting the SEO it deserves?

AMPing up the Mobile Game

Accelerated Mobile Pages (AMPs) is a tool that causes web pages to load next to instantly on mobile devices. Forbes predicts that websites that utilize this tool will be highly favored by the Google SEO algorithm. This makes sense considering that fact that the more technology advances, the less glitches people expect from their devices. They want the new and improved to come with minimal wait time—it’s an instant gratification age that businesses should take advantage of. Read more from this article:

Many Rewards Await Businesses that Hire a Professional Internet Marketing Company

There has never been a better time than now to market your business online. There are over 3 billion internet users in the world, which gives you plenty of opportunities to reach out and promote your business. Still, with so many platforms, there is a lot to learn. This is why you should let an experienced internet marketing company with proven results handle this aspect for you.

Keyword Knowledge

Part of being successful with online promotion is being aware of what keywords to use in your content. This is the basis of SEO, search engine optimization. Internet marketing companies have analysis software they can use to identify common words or phrases that are searched for by your target audience. These words then help your content appear higher on the ladder of search engine results, thus bringing more visitors to your website. Read more from this blog:

Thursday, March 9, 2017

Creating the Perfect Web Design for Your Business while Avoiding Common Mistakes

There are so many ways to make your website stand out for your Oklahoma City business, but often businesses are so focused on attracting prospects that they brush over possible mistakes that may make them draw negative attention. Web design is so crucial to gaining and losing business these days. Note a few of these common mistakes to avoid as they may seem minor details, but they go a long way.

Opening Links in New Windows

When you post a link on your website, it may seem like the user-friendly option to open that link in a new window. Entrepreneur points out that this mechanism can cause computer software to glitch or slow down, leaving your consumer frustrated and unwilling to give your website—and thus, your product—a chance. If your user wishes to open a link in a new tab, don't presume; leave that choice up to them. Read more from this article:

Internet Marketing Companies Lend Advice on Establishing an Online Presence

In order to succeed in this technology-driven age, you need to establish an online marketing strategy. This allows you to reach thousands of people globally who may be interested in hearing more about your company’s products and services. You can master this form of online marketing if you heed some advice from internet marketing companies.

Grow Your Website Traffic

The more website traffic you attract, the better chances you have of acquiring new customers. This doesn’t have to be an expensive or drawn-out process if you know what you are doing. Publishing fresh content is a great way to keep the buzz going about your company. This can be done on the company site or perhaps in a blog. Read more from this blog:

Monday, March 6, 2017

A Digital Marketing Company Works with You to Create Realistic Business Goals

Growing a business can be an incredible feat, but it can get sometimes too overwhelming. Hiring a digital marketing company can help you overcome that overwhelming feeling by taking on some of the work for you. These agencies specialize in helping you create and meet company goals when it comes to online presence. So, where exactly should you and your agency begin?

Social Media Campaigns

First and foremost, you should discuss social media marketing with your agency. Social media is obviously here to stay, and the only way to stay ahead of the competition is to engage in these platforms. They are an easy way for you to get to know your target audience. You can follow and analyze their posts to do some market research, which can help you create strategies to turn them into buyers. Read more from this article:

Using an Internet Marketing Service and Why It’s Nothing to Be Afraid Of

Internet marketing is essential these days to keep any business afloat, most especially small businesses. Maybe in the past you’ve hesitated about investing in an internet marketing service, but it is what you need to gain the insight and tools to get your business where you want it to be. If you’re still not sure you need to get involved in this less traditional way of marketing, here are a few reasons that should convince you to make the leap.

Increase in Customer Population

Maybe you’re satisfied with your current customers or maybe you feel like your offline marketing strategy is going perfectly for you. However, there’s no denying that internet marketing can help you reach far more people than you’ll ever be able to reach through traditional networking. According to Forbes, consumers engage in 5 billion Google searches every single day. They could be searching for something your business offers, but they would never be able to find you if you are not active in the internet marketing realm. You may want to consider the fact that your customers may not always remain loyal to you. It’s great to have a “backup base” so to speak just to make sure you can keep your business where you like it. That backup base can be created through the use of internet marketing. Read more from this blog:

Wednesday, March 1, 2017

Step Out of the Realm of Common when Creating a Strategy through Digital Marketing Services

In this day and age, you cannot expect your business to flourish without a smart digital marketing strategy. Sure, social media and search engine optimization are awesome techniques, but what else can you do to make your business shine and endure in the crowded digital sphere?

Stick with Relevant Content

Your content is the foundation of your relationship to consumers. It determines their willingness to invest time and money toward your product or service. Well-aimed content is vital to the success of any business. Make sure your content is candid and real with the consumer, who is usually wary of flashy slogans and hooks, such as, “you can get this now for the small fee of X.”

The content of your website should reveal that you know your stuff without relying on pretentious jargon only intended to impress. The content of your social media should illustrate your understanding of your target audience and should be related to them. Today's consumers will not wade deeply into unknown waters on the web; they want specificity in relation to their interests and lifestyles. Read more from this article:

The Benefits of Hiring a Digital Marketing Consulting Firm

Digital marketing consulting is an awesome tool for any business that’s looking to stay ahead in this world where it seems like everything is being digitized. But what exactly are the ways which digital marketing consulting firms can create an edge for your business?

An Appeal to Design Appreciation
It’s no secret that design has become an increasingly appealing aspect of any business or product. The digital world has created new arenas to explore creativity in design, and with that comes an opportunity for your business to stand out from the rest. Consulting with a digital marketing firm allows you one on one time with the people who live in this arena. In partnership with them you can create a digital space designed to appeal to the masses while still maintaining your brand’s unique identity. Keeping up with design shows consumers that you’re a professional business that knows what’s going on in the digital world and thus the consumer’s world. This builds a trust between the consumer and you, gaining you more business from them and the friends they recommend your business to. Read more from this blog:

Friday, February 10, 2017

Why SEO is the Top Online Marketing Choice for Local Businesses in Oklahoma City

While the debate regarding the effectivity of Search Engine Optimization or SEO still going strong, it remains the top choice of local businesses in Oklahoma City to promote their brand. As SEO is one of the most famous internet marketing tools, local businesses still choose to put their trust on the tried-and-tested method to generate more income for their company.

The evolution of SEO

The past couple of years had seen some of the biggest search algorithm overhauls in internet history. The reasoning behind it is simple – engineers behind search engines like Google are aiming to give users more practical data. Gone are the days when keywords are enough to top search results. That is, if a user is searching for say, gourmet food restaurant, the search engine will filter the data to show more options that are near or within the area where the search was made. This is more useful to the searcher as they can actually visit and dine in that place, instead of search engines giving the random restaurants located in far-off places.

Thus, localized SEOs take the spotlight in emphasizing small business within and around a given area. Read more from this blog:

Thursday, February 9, 2017

The Elements of a Good Web Design for Local Businesses in Oklahoma

If content is king, then surely web design is its queen. It is utterly devastating to see a good web content strategy crammed in a poorly designed web page, in the same way that an ultra-attractive web design is nothing with poorly written and marketed content. This why design and content always go hand-in-hand when creating a company web page.

While it may seem fun to do these things by yourself, it is much more desirable to hire a professional content strategy and web design team to help local businesses, such as those found in Oklahoma City, boost their sales.

What makes a good web design?

Contrary to popular belief, a good web design is more than an artful mix of vibrant colors, eye-catching images and funky font. Even in the digitized age, consumers are smart enough to identify which advertisements are worth their money and time, and which ones are simply junk. Read more from this blog:

Wednesday, February 8, 2017

Is Your Internet Marketing Company Doing a Great Job in Boosting Your Sales?

While there are already a number of articles published in reputable business magazines and websites regarding the success of using online marketing to boost a company’s sales, it is a little bit tricky to personally confirm if that really is the case. It is not easy to determine how much of the sales increase can be contributed to the efficacy of online advertisements created by a professional internet marketing company. Is there really a big difference in sales when you hire online marketing professionals instead of doing web marketing yourself?

The rise of internet marketing

It should come as no surprise that companies providing internet marketing services are thriving nowadays. After all, with the general population getting hooked on mobile devices with internet connections, it became a lot easier to advertise a product or service without resorting to paying so much money for print and audio-visual ads. Furthermore, the internet is an all-encompassing medium that transcends great distances to promote a company’s brand. Read more from this blog:

Tuesday, February 7, 2017

Internet Marketing Service: A Necessary Tool to Increase Company’s Profitability

Nowadays, people who have never heard of or used any type of internet services have become virtually extinct. It is extremely rare to meet a person without a couple of digital gadgets in his pocket. In addition, most people would rather look, read, and watch stuff on their mobile gadgets than use traditional means, mainly because it is much more convenient. Thus, businesses that use an internet marketing service are likely to sell more effectively since they can reach their target market without much of a hassle.

What is an internet marketing service?

Unlike the traditional marketing methods such as magazine or newspaper advertising, billboards, and television and radio commercials, internet marketing services can reach a far wider range and volume of audience in a short period of time. It is more likely for a potential buyer to see an online ad and be prompted to inquire about featured products or services. Read more from this blog:

Thursday, February 2, 2017

Important Facts That SEO Companies Want Your Business to Know

Having great content and a solid web design are two of the best ways to get your business noticed in the wide world of the internet. It’s important to remember that SEO is not an exact science, but looking at the right statistics can push you in the right direction and help to improve how your business is ranked online.

SEO can be made a lot easier to understand when you consider the following facts, provided by an SEO company, about how potential customers find their way to your website.

Which Search Engine?

131 billion searches are made around the world every month, but not all search engines are equal. Google search takes the biggest share with 65.2% of the search volume, and this is followed by Baidu with 8.2%, Yahoo with 4.9%, Yandex with 2.8% and Microsoft sites, such as Bing, taking 2.5%. Read more from this blog:

Tuesday, January 31, 2017

The Top Signs Your Business Should Start Using SEO Techniques

Every successful business will hit a point where it needs a boost. You may find your sales and customer engagement are stagnating, or you may want to improve your brand awareness.

Perhaps you’re unsure whether getting SEO services is the right move for your brand. Here are the signs you should look out for to tell you when you should start taking SEO seriously.

Sales Are Low

Competition is high in most business niches. You may have been experiencing great sales before, but may now be finding customers are dwindling. This can happen for a variety of reasons: a new local company may have emerged, or your site may just be getting lost in the search engine sea.

If your sales aren’t where you want them to be, it’s time to look at your SEO strategy. Using an SEO service can help your business be found again by customers who matter, whether they’re local or from across the globe. Read more from this blog:

Monday, January 30, 2017

Breaking Down the Numerous Reasons Why SEO Matters More than Ever for Businesses

Not so long ago, the Yellow Pages was the main portal for people who are searching for products and services. In a few short years, the phone book has become obsolete. Internet search engines have taken its place, and while online habits are ever-changing, the role of SEO remains as vital as ever.

Those with businesses have to recognize just how a gigantic shift this is, especially since the Internet is never as forgiving as the Yellow Pages. The phone book afforded entrepreneurs equal exposure to thousands of viewers per page. Search engines, in contrast, are selective when it comes to who gets that coveted spot on top of the search results. Read more from this blog:

Sunday, January 29, 2017

A Few Easy SEO Fixes to Increase Traffic and Revenue for Local Businesses

The biggest challenge when it comes to running a business in Oklahoma is how to continuously increase traffic and revenue. Foot traffic used to be the only way to grow your business, but now you can grow your business through online traffic as well. There are so many opportunities to use local SEO to increase the number of people that see your website, and when you have a website that converts, that means you get to increase your revenue as well.

If you want to do some simple fixes on your website to make sure people can find you when they search for a local business, here are the best tips for you to get started. Read more from this blog:

Saturday, January 28, 2017

Social Media is Not Enough: How Web Design Experts Empower Businesses

Today, everyone is connected 24/7, all the time, everywhere. Thanks to social media platforms such as Facebook, Twitter, and blogs, anyone can connect to the internet and take part in conversations that happen oceans away. This has proven a boon for businesses of all sizes, as it allows companies to reach their target market in many ways.

However, many businesses rely solely on social media for their marketing efforts. While it is an indispensable tool, social media is not enough to give a business the boost it needs to get ahead of the competition. Oklahoma City web design provides this vital addition to the marketing strategies of businesses, supporting social media efforts and strengthening various aspects of the business. Read more from this blog:

Friday, January 27, 2017

How the Proper Website Design Can Enhance User Experience and Make Them Stay Longer

If you want to be seen as a business that lives in the 21st century, then you must have your own website. Not just any kind of website, though: it should be one that’s easy to use for your target audience. There are many elements of great user-friendly web design, and here are some of them.

Effective and Organized Navigation

The worst thing your website can be is confusing. If people are going to your website and cannot find your hours, contact information and other important details easily, they will leave and never come back. Having your navigation set up so people can find everything they need within the first few seconds of coming onto your website is necessary. You may also want to limit the number of menu items and drop down sections. Read more from this blog:

The Things Your Business’s New Web Design Can’t Do Without

There’s no greater marketing and promotions tool than the internet. More people than ever are using it to scope out companies, read reviews and understand a brand before making a purchase. Because of this, it’s vital that your business has a web design that catches and keeps the attention of consumers.

All businesses should ensure their website contains the following pages and features, and it’s always best to ensure they look as professional as possible. If you need help to create a stunning new website, contact a web design expert to help put your ideas onto the screen.

An Effective Homepage

Studies have shown that if your site doesn’t interest a reader in less than 5 seconds, they’re more than likely to click away. In a world where there’s huge competition for sales, your business can’t afford to let that happen. Read more from this blog:

Thursday, January 26, 2017

How SEO Companies Can Help Boost Your Sales Without Breaking the Bank

When looking for a way to promote your website and get it in front of your target, you may have come across the term “search engine optimization” or SEO. While it is technically a method of optimizing your website to make it more friendly to search engines such as Google, Yahoo, Bing, SEO is also a form of advertising. After all, when you land on the first page of Google for your target keywords, you can potentially get hundreds of thousands of visitors to your site.

Here are the main reasons why a great SEO campaign can help in increasing sales without spending a lot of money. Read more from this blog:

Wednesday, January 25, 2017

Using a Digital Marketing Company to Boost Your Business Online

With only half of U.S. small business not having a website, building your brand online using a digital marketing company will give you a great advantage. 88% of consumers trust online reviews as much as they trust personal recommendations, so having customers leave positive reviews online can be the difference between getting the business and being passed over for another company.

Admittedly, it is difficult to take the time to get everything set up online so you can begin building your online empire. Obviously, if it were easy, then everyone would have their business online. There are technical skills to learn if you are going to do your digital marketing on your own, but when you use a digital marketing company you can do what you do best while they take care of the rest. Read more from this blog:

Self Employed? Here’s Why You Still Need Excellent Web Design

Being self-employed isn’t an excuse not to have a great website and set yourself apart from bigger businesses. After all, most people use the internet and search engines to find the products and services they need, and a self-employed individual may often find it hard to compete with larger corporations. Having outstanding web design and content is one easy and sensible way of attracting customers, and to show them why your small business is the one they should pick.

Show Off Your Professionalism

Most self-employed people aren’t going to have assistants on hand to build their online reputation and demonstrate their professionalism, even though they often do an excellent job when hired. However, a well thought out website and online profile will show potential customers that you know what you’re doing, and will promote trust, too.

By having an inviting web page with contact information, consumers will also be able to get in touch with you at any time, so you won’t lose out on sales. Your website can detail testimonials, your business history, a useful blog and any other things you think your customers will enjoy reading and push them to a purchase. Read more from this blog:

Tuesday, January 24, 2017

Making Sure That You Have Your Best Foot Forward Online Starts with a Great Web Design

Perception is reality, especially when it comes to web design. If people perceive you to be very successful and professional, then that is their reality. On the other hand, even if you are a successful business, but your website looks horrible, it is likely people will think that you are unreliable amateur. This is why it is important to invest in a website design that represents your business in the best way possible.

Build a Good Homepage Because First Impressions Last

Your homepage is where you give your first impression to your potential clients. Oftentimes, this is when they decide if it is worth taking the time to explore your site or not. This make-or-break moment happens in just a couple of seconds, so your first contact should be memorable, captivating, and organized.  Read more from this blog:

Monday, January 23, 2017

SEO for Images: Crucial Tips from a Trusted Internet Marketing Company

A picture doesn’t just tell a thousand words: it can also determine whether your website ranks well in search engines. Unfortunately, many businesses neglect to optimize this crucial component of their website. Here are a couple of things you can do to make the most of each image.

Choose the Right Image

Yes, photos of funny kittens and fluffy corgis are cute. They may even be enough to pique a reader’s interest and prompt them to keep reading your article. But in the world of SEO, an image that has no relation to the body copy is a no-no. In the world of modern SEO, the reader is the king. If people click away from your page because of its misleading images, search engine’s will take this as a sign of of poor quality and penalize its search ranking. Read more from this blog:

How Internet Marketing Companies Dictate Today’s Market Trends

There is nothing more influential in shaping current market trends than the various internet marketing companies. With the advent of digital marketing, these consulting and service firms have suddenly found a niche in today’s global market and are likely to stick around for a number of years to come.

With almost everybody connected to the internet, it’s surprising that digital marketing has not yet completely wiped out the use of traditional marketing methods. While definitely useful in the current times, digital marketing has its own pros and cons that makes it impossible to do away with traditional marketing methods completely.

The wonders of digital marketing

The biggest selling point of digital marketing services is that it’s relatively cheaper price compared to conventional marketing methods. With internet marketing, every player, big or small, can play the advertisement game evenly. Business owners don’t need to allocate a sizeable budget unlike with the conventional advertisements where those with deeper pockets can afford to buy a bigger spread or lengthier and more frequently shown commercials. Read more from this blog:

Sunday, January 22, 2017

Internet Marketing Companies Can Make Your Marketing Dreams Come True

You may already have you website up and are wondering when the stampede of customers are going to start coming through. Maybe you are even getting some results from your online efforts already.

If you’re starting to hear from people that they saw your website on the search engines, then congratulations to you. Now, what you need to do is to improve upon your search engine optimization and social media efforts by partnering with one of the trusted internet marketing companies in your area. Read more from this blog:

Saturday, January 21, 2017

Digital Marketing Services Company Shares the Value in Getting to Know

Getting consumers to get behind your product isn’t exactly an easy task, but businesses often make it more difficult than it needs to be. Most experts suggest that having a Facebook page and getting verified on Google will get the word out there about your product, but how do you keep consumers interested in what you’re promoting on those accounts?

Knowing who you’re trying to reach is what will make for a good digital marketing strategy that will keep keep them interested. In turn, your audience will then see you as a company they can trust. Read more from this blog:

Friday, January 20, 2017

Achieving Optimal Online Authority With A Digital Marketing Consulting Company

Getting your business online is only a small portion of the work that needs to happen when you are trying to get your business up and running. Whether you have a brick-and-mortar shop or an ecommerce shop, having an online presence is necessary. In fact, most people check online to see what you offer before they decide to come to see you in person or to give you a call.

If you are looking for a good place to invest dollars for your business, digital marketing is a great place to start. Now that more people are taking their search for businesses online, it’s only important that you make a solid presence. However, you should make sure that you have a good plan in place or you may just end up throwing dollars at the computer in the hope that something sticks. Read more from this blog:

How Effective is a Digital Marketing Company in Promoting Your Business?

It has been the topic of lengthy debates ever since the advent of internet marketing: just how effective is digital marketing compared to traditional marketing techniques? Even up to this day, there is no simple answer that can confidently state that digital marketing is better than conventional ones.

However, most business experts and entrepreneurs agree that in this modern age of the internet, hiring a digital marketing company to help boost your company brand is highly beneficial, if not indispensable.

Benefits of Digital Marketing

Regardless of the company name, size, and annual gross income, digital marketing levels the playing field for all industries. Unlike in traditional marketing wherein those with sizeable budgets can afford to purchase larger spreads on newspapers, bigger billboards, or longer and more frequently shown TV/radio ads, computer and smart device screens don’t change size. What matters is how effectively digital marketing strategies are utilized. Read more from this blog:

Thursday, January 19, 2017

Use A Different Internet Marketing Service from Your Competitors

If you’re reading this then you may already know a little about digital marketing and are considering using an internet marketing service. However, in case you’re unsure, digital marketing is where a business promotes their products or services through one or more forms of electronic media. While this is mostly associated with the internet it can also be through text messaging, apps or various other outlets. A digital marketing service will monitor and analyze what is working and what is not, usually in real time.

The rise in popularity of digital marketing now means that companies can offer you services that you may not have even considered before. It is important to consider every option available as there are developing marketing opportunities that could increase your business’ traffic and lead generations better than the more traditional methods.Read more from this blog: