In this day and age, not owning a company website can prove fatal to your business. After all, 79 percent of Americans prefer to shop online rather than go to a brick-and-mortar store.
There are several factors you need to consider for your website to be useful to your potential customers. However, it’s still possible for companies to fall short in return on investment even if their web content is awesome or their product portfolio is outstanding. You may simply be guilty of a few web design ‘sins’ that are effectively killing your target customer’s interest.
Not including a call-to-action button in your website
According to statistics, 70 percent of small business websites forget to include a call-to-action button. This eventually leads to potential customers scratching their heads while trying to figure out what to do next. While a select few might spend a couple of minutes navigating your page a bit further, most will just click the ‘back’ button and pick another website (most probably your competitor’s) that features better navigation than yours. Read more from this blog: http://bit.ly/2vX5Qr7