There are so many metrics to consider when measuring the success of an ad campaign, so much so that it’s so easy to focus on the wrong ones if you don’t look beyond a metric’s face value. Too often, businesses focus on clicks, video views, reach, and relevance score. The bad news though, is that you can hit the ideal numbers with these metrics and still not get the ROI results that you want to see from your ad campaigns.
Since Facebook Ad campaigns and other similar internet marketing service strategies may represent a significant investment for your business, you’ve got to measure and monitor the ROI you’re earning from your campaigns more closely. Below are the five stats that tell you the real story. Read more from this article: http://bit.ly/2rxmCux