SEO Companies Can Breathe New Life to Your FAQ Page

One way to improve your website's SEO is to fill it with relevant, regularly updated information that visitors want to stop and take the time to read. That's a standard bit of advice that you've probably heard many times, but how do you know what your visitors want to read? Where do you get ideas for your content? One place to start is with the questions your visitors ask you, the questions most companies answer on the FAQ page.

The Problem With Your FAQ Page

As SEO companies will tell you, the problem with an FAQ page is that it eventually becomes a static page. The point of an FAQ page is to answer all of the standard questions that visitors and potential clients repeatedly ask about your business. The FAQ page allows you to devote your time to fresh, unique questions and to providing your product or service to clients. Read more from this blog: http://bit.ly/2xXVg3o

Make Sure to Integrate These Elements of Good Web Design

Having a good web design is essential not only for garnering traffic, but for keeping it as well. If your website isn't appealing to visitors, then they likely won't stay on your website long. They'll choose to leave and navigate to another website that they like the looks of better instead.

Following are just some of the elements of good web design that you can expect good digital marketing companies to employ.

Style Sheets

While a web page can be coded completely in HTML, most companies nowadays employ the use of CSS style sheets. Style sheets are advantageous because they allow you to create uniform pages throughout your website. The resulting pages will have the same theme and style elements throughout. Read more from this blog: http://bit.ly/2h0VHXq

Internet Marketing Companies Get Real Results from These 3 Remarketing Strategies

If you've been using pay-per-click advertising for your website or product, you probably have become aware that more than 80 percent of visitors to your ad do not become customers. That's why remarketing is so brilliant. It provides another opportunity to market to a targeted customer and hopefully make a sale.

However, as most experienced internet marketing companies will tell you, the strategies you implement for your remarketing efforts can make or break your chances to get an ad conversion. Here are a few tips for your next remarketing campaign to increase conversions and get results. Read more from this blog: http://bit.ly/2h03vbK

3 Things To Do Before Approaching a Digital Marketing Consulting Company

So, you've finally decided that it's time to expand your company's digital marketing reach. Now, what’s your plan? Unless you possess a lot of time and an expertise in digital marketing platforms, methods and metrics, your best move forward is to hire a digital marketing consulting company. A good consultant will also make sure that you're always on the cutting edge of technology, which means less of a time commitment from you.

Here are some tips to make your meeting with a digital marketing consultant a success.

Know What You Want Before You Meet

It's a good idea to some a little about various digital marketing platforms and industry-related jargon. Sure, you're hiring them for their expertise, but how will you know the professionals from the fakers if you're confused by slick talk that means nothing. Read more from this blog: http://bit.ly/2xYT2k9