Thursday, June 29, 2017

Four Simple, Quick Website Design Tips for Better Website Navigation

Websites have become a necessity for any business in Oklahoma City. From large conglomerates to local eateries, a website can easily attract customers online. However, simply having a website isn’t enough. Your website must be well-designed in order to be useful and informative to web users.

When it comes to good website design, many people tend to focus on how easy (or difficult) it is to navigate from page to page. Intuitive navigation on your website is highly beneficial since it allows web users to find the information they need in a click or two. This means it’s faster for them to transition from “browsing” to “buying”. Furthermore, websites that are easy to navigate for users also tend to be easier for search engines to crawl through, which can only help your website’s search ranking. Read more from this article:

Tuesday, June 27, 2017

Internet Marketing Company Discusses 5 Important Email Marketing Stats

When was the last time you updated your email marketing strategy? Or perhaps, when was the last time you checked its effectiveness? If you’re still using the obsolete bulk email technique, you should know personalization is the new name of the game for email success. Around 74 percent of smartphone users check their emails on their device, and 54 percent of emails were opened on mobile devices.

5 key email marketing stats to know

Email practices are constantly evolving, and it’s important for email marketers to pay attention to trends if they want to get a leg up on the competition. Here are some marketing numbers that may guide you on how you approach your email marketing campaign. Read more from this article:

Reasons Why You Should Work with Professional SEO Companies for Digital Marketing Strategies

One of the more common reasons why companies fail in their digital marketing strategies is that they tend to undermine the relevance and power of the internet as a tool to pursue and engage quality business relationships.

The evolution of the internet’s necessity for successful business is a natural tendency given how most people gravitate towards various online activities because of its many different functionalities. From streaming music and videos, blogging personal content, doing business, and even shopping, the internet is literally a one-stop commerce hub teeming with consumers. Expectedly, therefore, businesses will also be getting on board, otherwise they will miss out on the many opportunities presented by this platform.

More often than not, however, they have a different appreciation for how the platform works. Instead of being able to maximize its benefits, therefore, they end up doing things that backfire on their efforts. If you want a surefire way to get the best of the online market, you should hire professional SEO companies instead of taking it on as a DIY project. Read more from this blog:

Thursday, June 22, 2017

Top SEO Practices for 2017 to Implement for the Growth and Improvement of Your Business

By now you should know that there is no question about the relevance and importance of doing good SEO work for your digital marketing strategy. If you’re still not on board, then you should get in touch with an SEO specialist at the soonest possible time and get started.

There are many opportunities that you are definitely missing out on by not maximizing the benefits that a good SEO approach can provide for your business. Just keep in mind, however, that it’s not supposed to be taken lightly and arbitrarily. Here are some of the best practices that you should take note of.

Invest in High Quality Content

Gone are the days when you can just put up fluff on your website and stuff them with optimized keywords. Online users are a lot smarter than they used to be and are quick to spot what’s legitimate content from what’s not. Read more from this blog:

Tuesday, June 20, 2017

Have a Good Quality Web Design to Help You Have a More Professional Brand Image

With all the business competition in the marketplace nowadays, no matter what industry you are in, it’s not enough to simply employ the usual marketing strategies. At the core of it all, the difference will rest on the tiny details of how you project your brand. Ultimately, these details and how they consequently affect user experience is what’s going to drive clients—either towards your brand or away from it.

One of the more effective platforms wherein you can attract customers with excellent user experience is through your official website. This is an important element of digital marketing because this is essentially your business’ representation online. If you’re targeting a wider market scope, the fastest way for you to do that is to put up a website and lead people here. That way you can make the most out of the website’s functionalities. Read more from this blog:

Monday, June 19, 2017

Best Practices: 5 SEO Mistakes to Avoid When Using Wordpress Platforms

It is no secret that ranking higher on Google’s search results list is a surefire way to help you boost your online presence and attract more customers for your business. The best way to accomplish this would be to start your own SEO campaign.

The basic principles of SEO seem simple. However, SEO is very detailed process that requires in-depth knowledge of the subject. Haphazard attempts at SEO can actually harm your website more than it helps your site out. If you are thinking of starting your own SEO campaign, be sure you avoid committing these five common SEO mistakes—especially if you are using Wordpress:

Forgetting to Submit Your XML Sitemap

The XML sitemap is a valuable website resource since the search engines use it to know which pages on your site should be indexed. Failure to submit this may result in your website not showing up on the search results. In other words, sites that fail to submit their XML sitemap are pretty much incapable of benefitting from organic search traffic. Once you’ve created your XML sitemap, be sure you submit it to Google through the Google Search Console. After a few days, your website should now be a part of the organic search results. Read more from this article:

Thursday, June 15, 2017

Why Having a Web Design is Important for Having a Good Digital Marketing Strategy

If you want to have credible online presence, the first thing that you should do is to create a website that will be reflective of your company’s message, while also being functional to help encourage sales or transactions. It’s a multi-purpose tool, basically, which, if done correctly, can do your business a whole lot of good.

When coming up with your web design, it’s important for you to factor in certain important considerations. You should also get into the mindset that this is a website that should work for the company and not for you personally. As such, there may be certain elements that are not really up to your personal style or standard, but it still shouldn’t be an issue as long as it runs consistent with your brand.

Here are some examples of these elements that should be considered and left in the hands of professionals to deal with. Read more from this blog:

Tuesday, June 13, 2017

Ways How Internet Marketing Companies can Help Build Your Brand and Business

Nowadays, it’s simply not enough that you exert focus and effort on traditional marketing campaigns to improve the reputation and credibility of your brand. Especially if you want to expand your reach to a wider target market, you’ll need to maximize all avenues for you to be better known for your product or service.

For this endeavor, you will need the help of professional internet marketing companies. If you still have not utilized their expertise in any way, whether it be for the creation of your own website or handling your own social media account, then you’re definitely missing out on a great opportunity. Here are some of the more important ways that these professionals can help build or improve your brand and business. Read more from this blog:

Thursday, June 8, 2017

Telltale Signs It’s Time for You to Start Working with a Digital Marketing Company

Have you been at a loss as to why your business is not skyrocketing to success as fast and as well as you imagined? Perhaps you’re wondering how come not a lot of people are looking for your product or service, let alone are aware that you exist?

In this day and age, if you’re not well updated with the latest techniques and strategies online, you’re most likely going to be left behind. Still not seeing the importance and relevance of digital marketing? Here are some telltale signs it’s time you start calling a professional digital marketing company you can trust.

Competitor Brands are Outranking You in Popularity

Before you can convince anyone to buy your products or get your service, the first thing that you need is to make sure that they know you exist. The fastest way you can do that is to put up an official website and get active on social media. Read more from this blog:

Tuesday, June 6, 2017

Different Types of Digital Marketing Consulting Services to Help Your Business Grow and Improve

When it comes to running your new business, it’s crucial that you are not only able to handle the daily operations but also the marketing aspect of it. Of course, since you expectedly have a lot on your plate already, you can delegate some of the tasks for better management.

If marketing is not your strong suit, for example, you can instead outsource the task to a digital marketing consulting company. They would actually be in the best position to help you with this task because for one, this is their expertise. Two, they would have the needed skills and resources to carry out what needs to be done.

Also, these agencies usually would have a variety of services that you can either choose from individually or as a complete package, depending on your needs. Don’t worry about making the wrong options too, because for sure, they will be there to help you understand the different types of services you can avail. Here are some of the more common ones that you can expect to need for your business growth. Read more from this blog:

Thursday, June 1, 2017

Digital Marketing Services—Personalization is the New Name of the Game

There’s no denying that the most successful businesses do a stellar job of meeting their target customer’s needs. More often than not, these businesses are able to do so by ‘personalizing’ their services to suit the preferences of each individual customer. If you’ve ever dined at a restaurant that listens to your requests and makes them happen, then you know very well how personalization works, and these are the experiences that turn you into a loyal customer.

Improving the customer experience through personalization is where the entire business landscape is headed, and it bodes you well to follow suit. According to a recent Business2Community article, the customer experience will “will overtake price and product as the key brand differentiator” by the year 2020. As such, it only makes sense to incorporate personalization in your digital marketing tactics, if you haven’t already. Read more from this blog: