There’s no denying that the most successful businesses do a stellar job of meeting their target customer’s needs. More often than not, these businesses are able to do so by ‘personalizing’ their services to suit the preferences of each individual customer. If you’ve ever dined at a restaurant that listens to your requests and makes them happen, then you know very well how personalization works, and these are the experiences that turn you into a loyal customer.
Improving the customer experience through personalization is where the entire business landscape is headed, and it bodes you well to follow suit. According to a recent Business2Community article, the customer experience will “will overtake price and product as the key brand differentiator” by the year 2020. As such, it only makes sense to incorporate personalization in your digital marketing tactics, if you haven’t already. Read more from this blog: http://bit.ly/2uw8V2F
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