When was the last time you updated your email marketing strategy? Or perhaps, when was the last time you checked its effectiveness? If you’re still using the obsolete bulk email technique, you should know personalization is the new name of the game for email success. Around 74 percent of smartphone users check their emails on their device, and 54 percent of emails were opened on mobile devices.
5 key email marketing stats to know
Email practices are constantly evolving, and it’s important for email marketers to pay attention to trends if they want to get a leg up on the competition. Here are some marketing numbers that may guide you on how you approach your email marketing campaign. Read more from this article: http://bit.ly/2rxwh42