Your search engine optimization (SEO) efforts should not be limited to building backlinks, improving brand image, and building authority in your industry. While these are powerful and proven ways to increase your search engine rankings and drive more traffic to your website, there are other aspects of SEO that are just as important to master.
One of these aspects that is becoming increasingly important, as the internet becomes more and more watered down with content, is the optimization of your article titles.
Click Through Rate Matters
More and more, search engines are taking into account the click through rate (CTR) of your content. Putting it simply, the more your content is clicked on compared to other content of the same type, the higher it will rank. Read more on this article: