The term ‘digital marketing’ was first used around the early 2000’s and, in short, describes any kind of marketing that involves electronic devices or media. The Internet is the biggest and most well-known playing field for digital marketers, but it also takes place through other electronic media such as mobile phones or electronic billboards.
What Can Digital Marketing Do For Your Business?
Traditional forms of marketing are more expensive and don’t yield the same results as digital marketing campaigns do; therefore, right out of the gate, it can save your business money. Along with saving you money, now, the world is going even more and more digital than it already is, today. Americans spend 11+ hours a day on electronic devices making it absolutely necessary for your business to be found there. How much more time will they be spending on those same devices, or new ones, in the following years?
Your Competition Is Already There
That’s right. More and more businesses, every day, are realizing the impact that digital marketing has on their business, and they’re getting on-board. Every new generation being born now is coming into a world where the internet and digital devices are the norm. Soon traditional marketing won’t even exist, and your competition is probably fully aware of this.
Don’t Get Left Behind
It’s hard to keep up with every new trend or digital phenomenon that arises, but this is exactly what a good digital marketing company does. If you aren’t marketing to your target audience where they spend most of their time, you’re missing out.