SEO is an intensely dynamic and an ever-evolving system. There is no black and white in terms of the application of rules in SEO, although there is a delineation between a black hat and white hat strategy.
Among the constantly changing rules when it comes to SEO is the practice of backlinking to sources, image use, content type, and word and character counts. Basically, any and all components that you see on a website can be affected by your SEO strategy, which is why it is critical to hire a professional to help you carry out it.
Still, it wouldn’t hurt to also be aware of what are the common do’s and don’ts of the practice. Read more from this blog: http://bit.ly/2pTFhzA